


Momentum

Why Momentum?
Many businesses invest in a logo first and then try to build a website around it later. Momentum flips that around.
Your brand identity and website are developed side by side, ensuring every decision supports the bigger picture. The visual system, layout, messaging flow and user journey all work together to create a seamless experience for your audience.
It’s the most efficient way to move from “making do” to showing up with clarity and confidence.
What’s Included
Brand Identity Design
We begin by developing a distinctive brand identity that reflects your business and sets the visual direction for everything that follows.
This includes:
• Brand discovery session
• Primary logo design
• Secondary logo variation
• Submark or brand mark
• Colour palette
• Typography pairing
• Supporting graphics or visual elements
• Brand guidelines document
Website Strategy & Structure
Before anything is designed, we map out how your website should work so visitors can quickly understand your offer and find what they need.
This includes:
• Website planning session
• Page structure and content organisation
• Guidance on how information should flow
• Advice on imagery and content layout
Custom Website Design
Your website design is created specifically for your brand and audience.
You’ll receive:
• Custom design concept (homepage + interior page)
• Fully responsive mobile design
• Cohesive use of colours, typography and graphics
• Carefully considered page layouts
Website Build & Launch
Once the design is approved, the site is professionally built and prepared for launch.
Includes:
• Build of up to 7 core pages
• Mobile optimisation
• Subtle motion and interactive elements
• Image placement and formatting
• Basic SEO setup
• Cross-device testing
• Website launch
Content Support
While this package does not include copywriting, you won’t be left staring at a blank page.
You’ll receive guidance on structuring your content and refining headings so your website communicates clearly and confidently.
The Result
By the end of the project you’ll have:
✔ A distinctive brand identity
✔ A professionally designed website
✔ A cohesive visual presence across every touchpoint
✔ The confidence to show up and grow your business
Everything will finally feel aligned.
No patchwork solutions.
No “that’ll do for now”.
Just a brand and website built properly from the start.
Is Momentum Right for You?
Momentum is ideal if:
• you need both a brand identity and website
• your current visuals feel inconsistent
• you want a professional presence that reflects the quality of your work
• you’re ready to invest in doing things properly
If you’re ready to bring your brand and website together and start showing up with clarity and confidence, Momentum is the place to begin.
Why Momentum?
Many businesses invest in a logo first and then try to build a website around it later. Momentum flips that around.
Your brand identity and website are developed side by side, ensuring every decision supports the bigger picture. The visual system, layout, messaging flow and user journey all work together to create a seamless experience for your audience.
It’s the most efficient way to move from “making do” to showing up with clarity and confidence.
What’s Included
Brand Identity Design
We begin by developing a distinctive brand identity that reflects your business and sets the visual direction for everything that follows.
This includes:
• Brand discovery session
• Primary logo design
• Secondary logo variation
• Submark or brand mark
• Colour palette
• Typography pairing
• Supporting graphics or visual elements
• Brand guidelines document
Website Strategy & Structure
Before anything is designed, we map out how your website should work so visitors can quickly understand your offer and find what they need.
This includes:
• Website planning session
• Page structure and content organisation
• Guidance on how information should flow
• Advice on imagery and content layout
Custom Website Design
Your website design is created specifically for your brand and audience.
You’ll receive:
• Custom design concept (homepage + interior page)
• Fully responsive mobile design
• Cohesive use of colours, typography and graphics
• Carefully considered page layouts Website Build & Launch Once the design is approved, the site is professionally built and prepared for launch. Includes:
• Build of up to 7 core pages
• Mobile optimisation
• Subtle motion and interactive elements
• Image placement and formatting
• Basic SEO setup
• Cross-device testing
• Website launch
Content Support
While this package does not include copywriting, you won’t be left staring at a blank page.
You’ll receive guidance on structuring your content and refining headings so your website communicates clearly and confidently.
The Result
By the end of the project you’ll have:
✔ A distinctive brand identity
✔ A professionally designed website
✔ A cohesive visual presence across every touchpoint
✔ The confidence to show up and grow your business
Everything will finally feel aligned.
No patchwork solutions.
No “that’ll do for now”.
Just a brand and website built properly from the start.
Is Momentum Right for You?
Momentum is ideal if:
• you need both a brand identity and website
• your current visuals feel inconsistent
• you want a professional presence that reflects the quality of your work
• you’re ready to invest in doing things properly
If you’re ready to bring your brand and website together and start showing up with clarity and confidence, Momentum is the place to begin.
And there’s more…
Not everyone fits into a neat and tidy package and that’s fine too.
Here are some other options:
Website only
Website design only
LI banner
Canva templates
Powerpoint presentations
Brochures
Adverts
Stationary
Business cards
Leaflets
Lead magnets/Downloads
Posters
Pull up banners
Van graphics
Workwear
Print design

“From my first call with Trudie I knew that she was going to help me stand out from the crowd. From a zero knowledge standing start, Trudie virtually ‘held my hand’ and guided me every step of the way in building my business brand.
From brainstorming my business name, to defining my brand personality, and then making this all come to life through my website design and brand assets, she was truly remarkable.
She is a wonderful mix of being a supportive expert, who knows how to challenge in a way that the client listens, whilst ensuring that the client’s views are represented and come to life through her work.
Whether you’re starting with a blank page, an inkling of an idea, or already have a brand you’re looking to change, then Trudie’s the person to help you!
I love my company brand, and that’s all thanks to Trudie: the knowledge she brought to me, and the expert way she took my thinking and turned it into something I can be proud of for a long time to come.”
Karen McKeever

#LogoLady is a trading name of Avery Creative
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