Foundation
Foundational branding
Strategic brand identity for ambitious businesses ready to build properly.
If you’re tired of piecing your brand together from Canva templates, colour guesses and crossed fingers, Foundation is where everything clicks into place.
This is not just a logo. It’s thoughtful design rooted in clarity, so your brand finally feels intentional and cohesive.
What’s Included
Brand Direction & Discovery
We start with a focused discovery session to understand your business, audience and goals. This shapes the visual direction so your identity reflects who you are and where you’re heading.
• Brand discovery call
• Audience and business clarity discussion
• Brand personality direction
Professional Logo & Visual Identity
A distinctive logo suite designed to represent your business with confidence and credibility.
• Primary logo
• Secondary variation
• Submark
• Colour palette with guidance
• Typography pairings (web and print friendly)
Essential Brand Toolkit
Because a logo alone doesn’t make marketing easier.
You’ll receive practical, ready-to-use templates and branded graphics so showing up consistently becomes effortless.
• Social media templates ready to go in Canva
• Word Letterhead template
• Email signature
• Zoom/Teams background
• LinkedIn/Facebook banner graphics
• Concise brand guidelines PDF
The Result
✔ A brand that feels aligned
✔ A logo you’re proud to use everywhere
✔ Visual consistency without overthinking
✔ The confidence to show up professionally
No fluff. No overwhelm. Just a strong, strategic foundation you can build on.
Foundational branding
Strategic brand identity for ambitious businesses ready to build properly.
If you’re tired of piecing your brand together from Canva templates, colour guesses and crossed fingers, Foundation is where everything clicks into place.
This is not just a logo. It’s thoughtful design rooted in clarity, so your brand finally feels intentional and cohesive.
What’s Included
Brand Direction & Discovery
We start with a focused discovery session to understand your business, audience and goals. This shapes the visual direction so your identity reflects who you are and where you’re heading.
• Brand discovery call
• Audience and business clarity discussion
• Brand personality direction
Professional Logo & Visual Identity
A distinctive logo suite designed to represent your business with confidence and credibility.
• Primary logo
• Secondary variation
• Submark
• Colour palette with guidance
• Typography pairings (web and print friendly)
Essential Brand Toolkit
Because a logo alone doesn’t make marketing easier.
You’ll receive practical, ready-to-use templates and branded graphics so showing up consistently becomes effortless.
• Social media templates ready to go in • • Canva
• Word Letterhead template
• Email signature
• Zoom/Teams background
• LinkedIn/Facebook banner graphics
• Concise brand guidelines PDF
The Result
✔ A brand that feels aligned
✔ A logo you’re proud to use everywhere
✔ Visual consistency without overthinking
✔ The confidence to show up professionally
No fluff. No overwhelm. Just a strong, strategic foundation you can build on.
And there’s more…
Not everyone fits into a neat and tidy package and that’s fine too.
Here are some other options:
Website only
Website design only
LI banner
Canva templates
Powerpoint presentations
Brochures
Adverts
Stationary
Business cards
Leaflets
Lead magnets/Downloads
Posters
Pull up banners
Van graphics
Workwear
Print design
“Trudie created my first logos and began my business branding for me.
She makes a huge effort to get to know YOU and understand the beating heart of your business. This means that what she delivers as a finished product not only defines your business to your customers, it also provides you with a total emotional connection to your brand because of how she works with you to create it.”
Ann Phillips
#LogoLady is a trading name of Avery Creative
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