The Biggest Logo Mistakes You’re Probably Making (And How to Fix Them)

🚫 If your logo looks like Picasso and Jackson Pollock had a creative mishap after one too many espressos, we need to talk.

✅ The Fix: Keep it simple. Your logo should be recognisable at a glance - not an optical illusion that needs decoding.

Example: Google’s old logo had 3D shading, gradients, and general chaos. Now? Clean, flat, and iconic. Less is more, always!

🎯 Pro Tip: If it looks great in black and white, you’re onto a winner. If it needs fancy effects to be legible, it’s time for a redesign!

🚫 Fonts have personalities, and some of them scream hot mess. If you’re a law firm rocking Comic Sans, you’re basically wearing Crocs to a black-tie event. (And not even the cool, ironically trendy Crocs.)

Example: Disney’s script font? Pure magic. The BBC’s bold sans-serif? Professional and reliable. Choose wisely - your font is speaking before you even open your mouth.

🎯 Pro Tip: If your font is hard to read, people won’t bother. Keep it clear, stylish, and legible.

🚫 We love a good colour palette, but if your logo looks like a tie-dye experiment gone wrong, it’s time to tone it down.

✅ The Fix: Stick to 2–3 colours that reflect your brand’s personality. Too many colours can make your logo look busy, unprofessional, and confusing.

Example:

• Starbucks? Just green and white - instantly recognisable.

• Apple? Monochrome, simple, and timeless.

• McDonald’s? Red and yellow - because nothing says “fast and delicious” like ketchup and mustard vibes. OK, and green too these days but still, that’s only 3 colours!

🎯 Pro Tip: Think about colour psychology. Orange = energy, blue = trust, black = luxury. Choose wisely!

🚫 If your logo disappears when it’s resized to fit on a social media profile pic, that’s a major problem. A good logo should work on a billboard AND a business card.

✅ The Fix: Test your logo at different sizes. If it turns into a smudgy mess when shrunk, simplify the design.

Example:

🔍 The Nike swoosh? Works at every size - big, small, embroidered, or on-screen.
🔍 The Chanel logo? Elegant, minimal, timeless. No fuss, no clutter.

🎯 Pro Tip: If your logo only looks good in high resolution, rethink it. Your brand needs to be recognisable anywhere and everywhere.

Your logo is your brand’s handshake, first date, and opening act - so make sure it’s working for you, not against you.

🚀 Think your logo might need a refresh? Let’s chat and turn it into something iconic!