Authority
Strategic Brand Transformation
For established businesses ready to lead, not follow.
Authority is a complete brand transformation designed to align how your business looks, speaks and presents itself with the level you are operating at now, and the level you are aiming for next.
This isn’t a cosmetic refresh or a simple logo update. It’s a strategic process that brings clarity to your positioning and translates that into a powerful, cohesive brand identity and website.
The result is a brand that feels credible, confident and ready for scale.
Why Authority?
Many established businesses reach a point where their brand no longer reflects the quality, expertise or ambition of the company behind it.
Perhaps the business has grown. Services have evolved. New markets are opening up. Yet the brand still reflects where things began rather than where they’re heading.
Authority bridges that gap.
Through deep discovery, strategic thinking and thoughtful design, we reshape how your business presents itself so it commands trust, strengthens perception and supports long-term growth.
What’s Included
Strategic Discovery & Brand Direction
We begin by gaining a clear understanding of your business, your market and the direction you’re moving in.
This phase shapes the entire project and ensures the visual identity is rooted in strategy rather than decoration.
Includes:
• Brand discovery workshop
• Stakeholder input and discussion
• Audience and positioning clarification
• Creative direction development
Premium Brand Identity System
From this strategic foundation we develop a distinctive brand identity that reflects the strength and credibility of your business.
This includes:
• Primary logo design
• Secondary logo variations
• Submarks or brand icons
• Colour palette with usage guidance
• Typography system
• Supporting graphic elements
• Brand imagery direction
• Comprehensive brand guidelines
The goal is not simply a logo, but a complete visual system that works across every platform and touchpoint.
Strategic Website Design & Build
Your website becomes the central hub of your brand, designed to communicate clearly, guide visitors and reinforce credibility.
Includes:
• Website planning and structure development
• Page flow and content organisation
• Custom website design (desktop and mobile)
• Professional build and launch
• Up to 10 core pages
• Mobile optimisation
• Subtle motion and interactive elements
Basic SEO setup Corporate Brand Toolkit
Authority also ensures your brand works consistently across your wider business communications.
This includes essential branded assets such as:
• Presentation template
• Document templates
• Email signature system
• Social media graphics
These tools allow your team to maintain consistency long after the project is complete.
The Result
By the end of the Authority process you’ll have:
✔ A strategically aligned brand identity
✔ A premium website that reflects your expertise
✔ A cohesive visual system across every touchpoint
✔ The confidence to position your business at the level it deserves
Your brand will no longer feel like something that simply exists. It will actively support the growth and perception of your business.
Is Authority Right for You?
Authority is ideal for businesses that:
• have grown beyond their current brand
• want to reposition within their market
• are investing seriously in the future of their business
• need a brand that reflects their expertise and ambition
£8,000
Authority projects are limited each year to ensure the depth of strategic thinking and attention they require. If you’re ready for a brand that reflects the level you operate at, Authority is where we begin.
Timeframe: 3-4 months
Strategic Brand Transformation
For established businesses ready to lead, not follow.
Authority is a complete brand transformation designed to align how your business looks, speaks and presents itself with the level you are operating at now, and the level you are aiming for next.
This isn’t a cosmetic refresh or a simple logo update. It’s a strategic process that brings clarity to your positioning and translates that into a powerful, cohesive brand identity and website.
The result is a brand that feels credible, confident and ready for scale.
Why Authority?
Many established businesses reach a point where their brand no longer reflects the quality, expertise or ambition of the company behind it.
Perhaps the business has grown. Services have evolved. New markets are opening up. Yet the brand still reflects where things began rather than where they’re heading.
Authority bridges that gap.
Through deep discovery, strategic thinking and thoughtful design, we reshape how your business presents itself so it commands trust, strengthens perception and supports long-term growth.
What’s Included
Strategic Discovery & Brand Direction
We begin by gaining a clear understanding of your business, your market and the direction you’re moving in.
This phase shapes the entire project and ensures the visual identity is rooted in strategy rather than decoration.
Includes:
• Brand discovery workshop
• Stakeholder input and discussion
• Audience and positioning clarification
• Creative direction development
Premium Brand Identity System
From this strategic foundation we develop a distinctive brand identity that reflects the strength and credibility of your business.
This includes:
• Primary logo design
• Secondary logo variations
• Submarks or brand icons
• Colour palette with usage guidance
• Typography system
• Supporting graphic elements
• Brand imagery direction
• Comprehensive brand guidelines
The goal is not simply a logo, but a complete visual system that works across every platform and touchpoint.
Strategic Website Design & Build
Your website becomes the central hub of your brand, designed to communicate clearly, guide visitors and reinforce credibility.
Includes:
• Website planning and structure development
• Page flow and content organisation
• Custom website design (desktop and mobile)
• Professional build and launch
• Up to 10 core pages
• Mobile optimisation
• Subtle motion and interactive elements
Basic SEO setup Corporate Brand Toolkit
Authority also ensures your brand works consistently across your wider business communications.
This includes essential branded assets such as:
• Presentation template
• Document templates
• Email signature system
• Social media graphics
These tools allow your team to maintain consistency long after the project is complete.
The Result
By the end of the Authority process you’ll have:
✔ A strategically aligned brand identity
✔ A premium website that reflects your expertise
✔ A cohesive visual system across every touchpoint
✔ The confidence to position your business at the level it deserves
Your brand will no longer feel like something that simply exists. It will actively support the growth and perception of your business.
Is Authority Right for You?
Authority is ideal for businesses that:
• have grown beyond their current brand
• want to reposition within their market
• are investing seriously in the future of their business
• need a brand that reflects their expertise and ambition
£12,000
Authority projects are limited each year to ensure the depth of strategic thinking and attention they require. If you’re ready for a brand that reflects the level you operate at, Authority is where we begin.
Timeframe: 2-3 months
And there’s more…
Not everyone fits into a neat and tidy package and that’s fine too.
Here are some other options:
Website only
Website design only
LI banner
Canva templates
Powerpoint presentations
Brochures
Adverts
Stationary
Business cards
Leaflets
Lead magnets/Downloads
Posters
Pull up banners
Van graphics
Workwear
Print design
#LogoLady is a trading name of Avery Creative
Copyright® Avery Creative Ltd, all rights reserved